From knowledge to Know-How

On March 25, 2026, in the Hall of Tapestries of the Ministry of Business and Made in Italy, an event dedicated to the dialogue between tradition and future will be held. The Association of Historic Italian Brands and the Business and Skills Foundation will present the contribution of historic brands to the development of youth skills, a central theme for the growth of Made in Italy.

The meeting will also be the occasion for the official launch of the Historic Brands' youth campaign, "Together, Let's Make the Future," an invitation to create new educational and professional opportunities by enhancing our country's cultural and manufacturing heritage.

This opportunity for discussion combines experience, innovation, and vision, with the aim of guiding the new generations toward an increasingly active role in the future of Made in Italy.