The Made in Italy Tour of Italy kicks off in Naples: an orientation day for 400 students

The first stage of the Made in Italy Tour of Italy, the new national itinerary promoted by the Foundation for Business and Skills for Made in Italy with the support of the Ministry of Business and Made in Italy and the Ministry of Education and Merit, kicked off in Naples at the Stazione Marittima, with an extraordinary turnout: approximately 400 students from 10 schools, including Made in Italy high schools and 4+2 technical institutes.

The initiative was born with a specific goal: to bring school and the world of work closer together, offering young people direct contact with businesses, professionals, and institutions from the main Made in Italy sectors—from agri-food to fashion, from manufacturing to technological innovation.

The day included workshops, meetings, roundtables, and orientation sessions, allowing students to explore the skills truly in demand in the market. A market that, as highlighted by the Excelsior Bulletin of Unioncamere and the Ministry of Labor, sees almost a third of the opportunities forecast for the month of April in Southern Italy.

An important signal: the South is not just a region in search of work, but increasingly a place of opportunity, growth, and skills development.

The TGR Campania report also features contributions from Giovanni Brugnoli, President of the Foundation, and Michele Raccuglia, General Manager, who emphasize the strategic value of the initiative for training new generations.

Watch the TGR Campania report

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